The strategy behind "Mini Rooms" aims to transfer the brand's global positioning in mobile phones, which reaches nearly 45% in Argentina, by scaling home environments to the size of mobile phones. Creative teams collaborated with artists specializing in models to create hyper-realistic domestic settings, maintaining a universal style to appeal to a broad audience. The campaign includes three audiovisuals ("playroom," "living room," and "bedroom"), outdoor advertising, graphics, social media, digital media, and trade marketing.
Credits
HOY by Havas team
COO: Elina Méndez
ECD: María Luján Donaire
Head of Craft & Innovation: Hernán Damilano
CD: Federico Ientilezza and Mariela Pettinati
Art Director: Sofia Fernandez
Production Coordination: Marcelo Vega
Editing: Adrián Fernández
Account Director: Ignacio Cicciaro
Account Supervisor: Florencia Rey
Account Assistant: Albertina Delía
Republica Havas team
CCO: Tony Waissmann
Chairman and CEO: Jorge Plasencia
Creative Chairman and President: Luis Casamayor
COO: Anthony Bianco
Production Company: Random & HOY by Havas
Director: Hernán Damilano
Directed by: Hernán Glossman
Modelling: Estudio LosChinos
Models Art direction and production: Rosina Golaz and Leonor Garcia Vercillo
Photographer: Gonzalo López
Retoucher: Lupe Jelena
Audio Production: TWINS Music House
Audio direction: Jerónimo Gonzalez Montalvo
Master and sound: Tom Huergo
Music Advisor: Max Scott
Case Edition: Walden Studio
Responsible for the advertiser: Marcelo Romeo, Javier Fabeiro, Nicolás Guttelsohn, María Fernanda Lota, Emiliano Blas, Ezequiel Fernández and Diego Scordo
COO: Elina Méndez
ECD: María Luján Donaire
Head of Craft & Innovation: Hernán Damilano
CD: Federico Ientilezza and Mariela Pettinati
Art Director: Sofia Fernandez
Production Coordination: Marcelo Vega
Editing: Adrián Fernández
Account Director: Ignacio Cicciaro
Account Supervisor: Florencia Rey
Account Assistant: Albertina Delía
Republica Havas team
CCO: Tony Waissmann
Chairman and CEO: Jorge Plasencia
Creative Chairman and President: Luis Casamayor
COO: Anthony Bianco
Production Company: Random & HOY by Havas
Director: Hernán Damilano
Directed by: Hernán Glossman
Modelling: Estudio LosChinos
Models Art direction and production: Rosina Golaz and Leonor Garcia Vercillo
Photographer: Gonzalo López
Retoucher: Lupe Jelena
Audio Production: TWINS Music House
Audio direction: Jerónimo Gonzalez Montalvo
Master and sound: Tom Huergo
Music Advisor: Max Scott
Case Edition: Walden Studio
Responsible for the advertiser: Marcelo Romeo, Javier Fabeiro, Nicolás Guttelsohn, María Fernanda Lota, Emiliano Blas, Ezequiel Fernández and Diego Scordo